Continuing on the topic of communication between business and the consumer, I have compiled a small list of some of my favorite companies using social media to their advantage...
Social Media: Twitter, Facebook, Instagram, Youtube.
1.JetBlue AirWays - http://www.jetblue.com/
Social Media: Twitter, Facebook, Instagram, Youtube.
The last post from JetBlue on twitter was 9/18/16, their last Facebook post was 9/19/16, last Instagram post was 9/19/16, and they have yet to post to Youtube.
In my opinion, JetBlue is a great example of a brand using social media for marketing and communication. JetBlue is committed to providing top-notch customer support, questions and concerns are answered promptly, and their accounts are up-to-date with JetBlue not being afraid to throw in a few memes and funny tweets in between to keep the users engaged.
JetBlue's Facebook account is aimed more at promoting sales, giveaways and content that gets you excited to visit one of the many locations that JetBlue flies to.
While twitter is for fast communication like I had mentioned above, if you have a problem tweet them for a response much faster than the email reply you might expect.
Their Instagram account is updated daily with enticing photos of food, and post-card worthy snaps of their customers travels from around the world.
They haven't uploaded any videos to Youtube yet, but if I worked for their social media team I would try to work on videos demonstrating JetBlue's easy travel experience from ticket purchase, boarding, to arrival. With some travel inspiring videos of any of their amazing destinations as well.
Netflix even posted live updates from the Emmy's via Instagram with cameos from the stars of their hit series "Stranger Things." Which they received quite a bit of positive feedback from.
3. Charmin - http://www.charmin.com/en-us
Social Media: Facebook, Twitter, Youtube.While you may be thinking, "Why would I follow a t.p. company on social media?" The toilet paper company came up with a brilliant way to combat a mundane product with its #TweetFromTheSeat campaign, which asked users to send tweets whenever they were … well, you know.
Charmin's Facebook account is the place to go if you want coupons, photos of their adorable bear mascot, and coupons for all your t.p. needs. They also reply to witty comments, which can be fun to see.
I believe they have done well for connect with customers on social media with these tactics because for the most part, it's pretty silly. And they know if you're on the toilet, you're more than likely on your phone browsing Twitter/Facebook.
4. Dove - http://www.dove.com/
Social Media: Facebook, Twitter, Instagram, Youtube.Stated in Dove's twitter bio, "Dove is committed to helping women realize their beauty potential by creating products that deliver real care." They have such a beautiful goal when it comes to using social media, creating amazing content aimed to empower woman and make them feel good about themselves.
They post daily on all platforms and have their body positive ads running on Youtube.
Ranking in at 26.5k likes on Facebook, Dove posts more positive videos like the #MyBeautyMySay campaign featuring "sexist comments made about female athlete" It's nice to see such positivity from a company and using social media to promote that.
5. Starbucks - http://www.starbucks.com/
The coffee mogul is killing the world of social media. Posting daily on Twitter, Instagram, and Pinterest inviting fans to share photos and stories.
With Fall finally here, they're marketing for the "Pumpkin Spice Latte" is back and stronger than ever.
Starbucks is currently using Instagram and Twitter to urge their millennial fans to vote. Which I think is absolutely great.
They really focus on aesthetic content, and good customer interaction. Whether you hate Starbucks or love them, you can admit that they are on top of social media trends.
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